I have extensive experience developing and implementing digital strategies.

I excel in crafting and executing innovative, data-driven strategies that propel growth and enhance brand visibility. My expertise spans a wide range of disciplines, including multi-channel paid advertising, SEO, CRO, and email. I thrive on analyzing data and trends to optimize performance by experimenting with audiences and messaging that deliver measurable results.

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Growth Strategy & Digital Marketing | Present

Lead end-to-end marketing strategy and execution for eCommerce and lead generation clients. Drive growth across paid, organic, web, and email channels.

  • Growth Strategy & Planning: Own full-funnel growth strategies across eCommerce and lead generation accounts. Develop integrated marketing plans aligned to business goals, customer journey stages, and performance targets, balancing short-term acquisition with long-term brand and pipeline growth.

  • Paid Media Management: Plan, execute, and optimize multi-channel paid media campaigns across Google Ads, Meta, LinkedIn, Bing, and additional platforms as needed. Manage budgets, testing roadmaps, audience strategy, and creative direction to improve efficiency, conversion rates, and ROAS/CPL.

  • Organic & Content Marketing: Develop and execute organic social strategies. Ensure organic efforts support paid campaigns, brand positioning, and community growth.

  • Website Optimization & SEO: Lead website improvements focused on user experience, conversion optimization, and on-page SEO. Optimize landing pages, navigation, messaging, and site structure to support paid traffic and organic discovery.

  • Email Marketing: Build and manage email campaigns including newsletters, lead nurture flows, and promotional sends. Align messaging and timing with broader campaign strategy to increase engagement, retention, and conversions.

  • Client Partnership & Reporting: Serve as the primary marketing advisor for clients. Translate performance data into clear insights and recommendations, provide regular reporting, and guide decision-making around budget allocation, channel mix, and growth opportunities.

Marketing Consultant

Sr. Digital Strategist

Develop, Implement, Analyze | 2019 — 2025

Proven leader in developing and executing data-driven growth strategies to achieve measurable business objectives. Spearheaded comprehensive marketing campaigns leveraging paid advertising, SEO, email marketing, and conversion rate optimization (CRO).

  • Strategic Development: Conducted deep-dive audience research and audits, identifying untapped opportunities for engagement. Designed and executed experiments to refine messaging, creative assets, and audience segmentation. Applied both analytical insights and industry trends to define strategies.

  • Cross-Channel Campaign Management: Oversee strategy and execution across Google Ads, LinkedIn, Meta, Bing, and programmatic platforms. Perform ongoing performance analysis and implement optimization plans to strengthen ROI.

  • Leadership and Collaboration: Led client meetings and cross-functional team collaborations, fostering clear communication and aligning project objectives with business goals.

Content Manager

Strategy and Execution | 2018 — 2019

Drove business growth and client satisfaction through strategic planning, execution, and optimization of digital marketing initiatives across paid and organic channels.

  • Client-Centric Strategy Development: Partnered with clients to create and implement tailored digital marketing strategies.

  • Expert Paid Media & SEO Management: Developed, managed, and optimized creative paid advertising action plans that met or exceeded project objectives, delivering measurable impact for clients across industries. Executed SEO strategies that enhanced organic search visibility and improved SERP rankings for high-value keywords.

  • Data-Driven Growth Initiatives: Analyzed Google Analytics trends to identify opportunities. Continuously monitored KPIs to inform actionable improvement.

Marketing Specialist

Developed and executed integrated media strategies, collaborating with sales and account teams to drive category growth and meet client objectives.

  • Created innovative cross-platform digital ideas to enhance client integration and brand visibility.

  • Managed campaign execution, including content creation (digital, social, print), production schedules, and budgets.

  • Presented post-campaign performance analyses, using visual storytelling to highlight success and insights.

  • Designed on-brand marketing materials and oversaw social media for events, maintaining client relationships and delivering impactful reports.

Events

Created on-brand materials for digital and print, managed social media posts, maintained client relationships, wrap-up reports, and traveled to each event.

  • Prevention Meet-Ups at Esprit de She

  • Rodale’s Organic Life and Wanderlust Find Your True Fork Dinner Series

  • Rodale’s Organic Life House at Serenbe

Coordinator

Coordinated festivals and gallery exhibitions, managing logistics, staff, and volunteers.

  • Developed tuition-based classes and camps, collaborating with artists and managing recruitment efforts.

  • Maintained donor and patron databases using CRM tools, providing actionable insights and reports.

  • Acted as primary liaison for artists, board members, and committees, ensuring clear communication and successful program execution.

CERTIFICATIONS

  • META BLUEPRINT CERTIFIED

  • Google Ads Certified

  • Google Analytics Essential Training

  • Branding with Neil Blumenthal

  • Social Media Marketing: Social CRM