I have extensive experience Developing and implementing digital strategies.

I excel in crafting and executing innovative, data-driven strategies that propel growth and enhance brand visibility. My expertise spans a wide range of disciplines, including multi-channel paid advertising, SEO, CRO, and email. I thrive on analyzing data and trends to optimize performance by experimenting with audiences and messaging that deliver measurable results.

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Sr. Digital Strategist

Develop, Implement, Analyze | 2020 — Present

Proven leader in developing and executing data-driven growth strategies to achieve measurable business objectives. Spearheaded comprehensive marketing campaigns leveraging paid advertising, SEO, email marketing, and conversion rate optimization (CRO).

  • Strategic Development: Conducted deep-dive audience research and audits, identifying untapped opportunities for engagement. Designed and executed experiments to refine messaging, creative assets, and audience segmentation. Applied both analytical insights and industry trends to define strategies.

  • Cross-Channel Expertise: Integrated multi-channel marketing strategies for cohesive, high-performing campaigns.

  • Client-Focused Communication: Delivered tailored reports and presentations with actionable insights, effectively managing stakeholder expectations and ensuring alignment on KPIs and campaign progress.

  • Leadership and Collaboration: Led client meetings and cross-functional team collaborations, fostering clear communication and aligning project objectives with business goals.

Content Manager

Strategy and Execution

Drove business growth and client satisfaction through strategic planning, execution, and optimization of digital marketing initiatives across paid and organic channels.

  • Client-Centric Strategy Development: Partnered with clients to create and implement tailored digital marketing strategies.

  • Expert Paid Media & SEO Management: Developed, managed, and optimized creative paid advertising action plans that met or exceeded project objectives, delivering measurable impact for clients across industries. Executed SEO strategies that enhanced organic search visibility and improved SERP rankings for high-value keywords.

  • Data-Driven Growth Initiatives: Analyzed Google Analytics trends to identify opportunities. Continuously monitored KPIs to inform actionable improvement.

Marketing Specialist

Developed and executed integrated media strategies, collaborating with sales and account teams to drive category growth and meet client objectives.

  • Created innovative cross-platform digital ideas to enhance client integration and brand visibility.

  • Managed campaign execution, including content creation (digital, social, print), production schedules, and budgets.

  • Presented post-campaign performance analyses, using visual storytelling to highlight success and insights.

  • Designed on-brand marketing materials and oversaw social media for events, maintaining client relationships and delivering impactful reports.

Events

Created on-brand materials for digital and print, managed social media posts, maintained client relationships, wrap-up reports, and traveled to each event.

  • Prevention Meet-Ups at Esprit de She

  • Rodale’s Organic Life and Wanderlust Find Your True Fork Dinner Series

  • Rodale’s Organic Life House at Serenbe

Coordinator

Coordinated festivals and gallery exhibitions, managing logistics, staff, and volunteers.

  • Developed tuition-based classes and camps, collaborating with artists and managing recruitment efforts.

  • Maintained donor and patron databases using CRM tools, providing actionable insights and reports.

  • Acted as primary liaison for artists, board members, and committees, ensuring clear communication and successful program execution.

CERTIFICATIONS

  • META BLUEPRINT CERTIFIED

  • Google Ads Certified

  • Google Analytics Essential Training

  • Branding with Neil Blumenthal

  • Social Media Marketing: Social CRM