I have extensive experience Developing and implementing digital strategies.

It’s a no-brainer that you want your audience to find you, love you, and come back for more – not to mention nurturing those cult followers. So how do you do that? By leveraging creative storytelling with a well-built advertising approach.

To download my resume, click here.

 

Sr. Digital Strategist

Develop, Implement, Analyze

Senior-level strategist responsible for strategy ideation, implementation, and analytics. Developed holistic growth strategies with tactics that include paid advertising, SEO, email and CRO. Excel in ongoing experimentation to optimize campaign results and effectively communicate progress and next steps.

  • Conduct ongoing experimentation of messaging, offers, and creatives to enhance campaign performance, utilizing data and experiential knowledge to inform new experiments.

  • Prepare comprehensive client reports, presentations, and documentation. Drive client meetings and facilitate clear communication of campaign progress and results.

  • Regularly audit and provide insight on internal and external accounts.

Content Manager

Strategy and Execution

  • Developed, wrote, and executed content (Paid and SEO) strategies with a goal of high engagement

  • Created, managed, collected, monitored, and analyzed Google Ads campaigns, SEO elements, social, and eNewsletter metrics and made improvements accordingly

  • Monitored industry trends and adjusted marketing strategies as needed

  • Wrote and managed the distribution of content across all channels (social media platforms, eNewsletters, websites, Google Ads, etc.)

Marketing Specialist

Ideation

  • Participated in brainstorming sessions with sales and account management teams to answer RFPs

  • Brainstormed new digital ideas to integrate clients on all platforms

Collaboration

  • Worked with Sales and Marketing to develop and implement integrated media strategies

  • Acted as partner with advertising sales representatives to drive category growth

  • Edited and proofread all materials

Execution

  • Managed delivery of sold programs across all media platforms

  • Wrote ad content (digital, social, and print) to promote brand awareness

  • Created and presented post sale visual stories of campaign data to clients

  • Managed deadline-oriented production schedules and budgets for projects

  • Gave direction to designer for all marketing materials

Events

Created on-brand materials for digital and print, managed social media posts, maintained client relationships, wrap-up reports, and traveled to each event.

  • Prevention Meet-Ups at Esprit de She

  • Rodale’s Organic Life and Wanderlust Find Your True Fork Dinner Series

  • Rodale’s Organic Life House at Serenbe

Coordinator

Events

  • Coordinated the SouthSide Street Art Festival and Olympus InVision Photo Festival

  • Managed staff and volunteers for the Visual Arts tent at Musikfest

  • Coordinated all tasks involved with gallery shows

Marketing

  • Created and managed educational community programming

  • Collaborated with the Director to develop tuition based classes and camp offerings and wrote promotional language

  • Communicated with students about classes and scholarships and provided customer support

  • Created reports for annual and weekly class sales

  • Managed classes based on financial reports and costs

Administrative Support

  • Acted as a liaison for programming, teambuildings and events

  • Main contact and correspondent for artists, board, and committees

  • Assisted in the recruitment, interviewing, and managing of artist instructors, interns, and summer staff

  • Prepared and managed contracts for teachers and obtained new hire paperwork

CERTIFICATIONS

  • 2019-2021 Google Ads Certified

  • 2017 Google Analytics Essential Training

  • 2017 Branding with Neil Bluenthal

  • 2017 Social Media Marketing: Social CRM