I have extensive experience Developing and implementing digital strategies.

I excel in crafting and executing innovative, data-driven strategies that propel growth and enhance brand visibility. My expertise spans a wide range of disciplines, including multi-channel paid advertising, SEO, CRO, and email. I thrive on analyzing data and trends to optimize performance by experimenting with audiences and messaging that deliver measurable results.

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Sr. Digital Strategist

Develop, Implement, Analyze | 2020 — Present

Proven leader in developing and executing data-driven growth strategies to achieve measurable business objectives. Spearheaded comprehensive marketing campaigns leveraging paid advertising, SEO, email marketing, and conversion rate optimization (CRO).

  • Innovative Experimentation: Designed and executed ongoing A/B testing and multivariate experiments across audiences, messaging, offers, and creative assets. Applied both analytical insights and industry trends to shape future strategies.

  • Client-Focused Communication: Delivered tailored client reports and presentations with actionable insights, effectively managing stakeholder expectations and ensuring alignment on KPIs and campaign progress.

  • Strategic Development: Conducted in-depth audience research and account audits, uncovering opportunities to refine targeting and enhance engagement. 

  • Cross-Channel Expertise: Integrated multiple marketing channels to create cohesive and high-performing campaigns.

  • Leadership and Collaboration: Led client meetings and cross-functional team collaborations, fostering clear communication and aligning project objectives with business goals.

Content Manager

Strategy and Execution

Designed and executed multi-channel content strategies to drive engagement, improve brand visibility, and support overall marketing goals.

  • Comprehensive Content Strategy: Created and implemented high-performing content strategies (SEO and paid media) that increased audience engagement.

  • Cross-Channel Campaign Management: Oversaw Google Ads, SEO initiatives, social media, and email marketing campaigns, using data analytics to refine performance and boost ROI.

  • Trend Analysis & Strategic Adaptation: Monitored industry trends and adjusted marketing approaches proactively to stay ahead of market shifts, improving competitiveness and relevance.

  • Efficient Content Distribution: Produced, edited, and published content across multiple platforms, ensuring consistent brand messaging and maximizing audience reach.

  • Performance Optimization: Analyzed campaign performance and applied insights to drive continual improvement in key metrics.

Marketing Specialist

Developed and executed integrated media strategies, collaborating with sales and account teams to drive category growth and meet client objectives.

  • Created innovative cross-platform digital ideas to enhance client integration and brand visibility.

  • Managed campaign execution, including content creation (digital, social, print), production schedules, and budgets.

  • Presented post-campaign performance analyses, using visual storytelling to highlight success and insights.

  • Designed on-brand marketing materials and oversaw social media for events, maintaining client relationships and delivering impactful reports.

Events

Created on-brand materials for digital and print, managed social media posts, maintained client relationships, wrap-up reports, and traveled to each event.

  • Prevention Meet-Ups at Esprit de She

  • Rodale’s Organic Life and Wanderlust Find Your True Fork Dinner Series

  • Rodale’s Organic Life House at Serenbe

Coordinator

Coordinated festivals and gallery exhibitions, managing logistics, staff, and volunteers.

  • Developed tuition-based classes and camps, collaborating with artists and managing recruitment efforts.

  • Maintained donor and patron databases using CRM tools, providing actionable insights and reports.

  • Acted as primary liaison for artists, board members, and committees, ensuring clear communication and successful program execution.

CERTIFICATIONS

  • Google Ads Certified

  • Google Analytics Essential Training

  • Branding with Neil Blumenthal

  • Social Media Marketing: Social CRM