Reports

Google Ads Advertising
Agency

While I was working that agency life, I managed our clients’ Google Ads campaigns. From keyword strategy to content mapping, I was in charge of creating captivating ads and managing budgets. The Google Ads Report is an example of the reports I managed and updated for clients. This report shows the metrics I believe are important to share on a monthly bases. I created this report through Google Data Studio and it pulls information from Google Ads, Google Analytics, and Facebook Advertising.

Native and Programmatic Advertising
In-House Publishing Company

At Rodale Inc., I developed content for client native articles — that followed top SEO practices and worked with our in-house designer to create display advertising. The Native and Programmatic Report shows metrics that were important to share with clients while working at an in-house publishing company. All data was pulled from Double Click for Publishers and our email marketing platform.